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The cable network’s steamy promos and print ads with the letters “OMFG” — as well as the scandalous behavior of the show’s underage characters — have caused quite stir. It got critics in talking and calling - “Every parent’s nightmare,” “Very bad for you,” “A nasty piece of work” and “Mind-blowingly inappropriate.” This show was return in April,

And it’s precisely those words that are being used to promote the show’s new season on ads that feature the shows stars — Blake Lively, Chace Crawford, Leighton Meester and Ed Westwick — in super sexy poses and scandalous situations.

The Parents Television Council has slammed the shots, which show a topless Leighton Meester making out and Chace Crawford in bed with an older woman.

“I think it reeks of desperation, if they have to position themselves as so edgy and so controversial that they’ve been called out by us,” Melissa Henson, PTC director of communications, told the Associated Press.

CW marketing boss Rick Haskins defends the campaign, saying it caters to their 18-34 female demographic.

“What we’re trying to do is communicate with the audience in a way that they like and can appreciate,” he said. “This sort of campaign resonates with someone who likes Gossip Girl.”

It isn’t the first time promos for the show have gotten people talking.

Tags: CW, CW Gossip Girl, CW marketing, CW Television Network, Gossip Girl, OMFG
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